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Positive Representation Matters

Positive Representation Matters
Culturally insensitive views like this affects all of us in the long run, especially our children.

You’ve seen it. That advertisement from the global clothing retailer.

Culturally insensitive views like this affects all of us in the long run, especially our children.

Here are some suggested solutions to break this pattern:

  • Diverse representation on marketing teams
  • Diverse representation within advertising agencies
  • Hire people with different perspectives and backgrounds to call out nuances when groups are put in an unfair, stereotypical light
  • Create imagery with a positive tone

DVRS Stock’s mission is to present people positively. Our hope is that our children can view people who look like them represented in the media in a positive, uplifting manner.

Let’s shed these stereotypes – one image at a time.

Are you in need of diverse imagery? Complete our survey.

Do you have diverse images to offer? Read more about our submission process.

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